Pop Haze: New Balance Releases Rainbow Running Shoes for Pride Month 2020

Image: New Balance Pride Shoes 2020

New Balance has three shoes and eight shirts in efforts for this year's Pride Month.

New Balance revealed its collection of footwear and apparel just in time for Pride Month. The company also announced a multiyear relationship with an LGBTQ+ advocacy organization. New Balance global director of brand marketing and operations Ian Fitzpatrick said in a statement:

“As a global company that recognizes the importance of diversity and inclusion, New Balance Athletics, Inc. is proud to celebrate the LGBTQIA+ community around the world,”We believe in creating a level playing field and removing obstacles and barriers to play for all athletes.”

Each piece of footwear and apparel in New Balance’s collection boasts an array of colors ranging from orange and purple to green and blue. Slides and t-shirts, however, primarily resort to showcasing their vibrant palettes via “NEW BALANCE” and “NB” text.

Check out these amazing new styles and show your support for the cause!

The 327 Pride

Inspired by New Balance's 70's heritage designs, the 327 is a modern classic, and now it's got a makeover for Pride. The nylon and suede uppers feature an imaginative array of colors against the black and white New Balance N. This comfortable and supportive shoe is great for running or everyday use.

Image via New Balance official site

Men's FuelCell Echolucent Pride

Built upon New Balance's super responsive FuelCell midsole, these sneakers boast superior comfort and support where you need it most. The translucent textile uppers offer breathability, while the full length rippled rubber outsole provides the traction you need, whether at the gym or on the streets.

Image via New Balance official site

Women's FuelCell Echolucent Pride

Show off your pride in the gym, or the streets with breathable translucent textile uppers and full length rippled rubber outsoles. Built on New Balance's most responsive performance foam, the FuelCell midsole cushioning provides superior support for your run. Decked out in bright colors for Pride, you can't go wrong with the New Balance FuelCell Echolucent!