Monday, June 15, 2020

Nadine Lustre, Maja Salvador debut H&M Philippines' Latest Campaign

Image: Nadine Lustre and Maja Salvador


Nadine Lustre is back again for the latest campaign of the International clothing brand, H&M, and this time, she's teaming up with one and only the majesty, Maja Salvador as the newest ambassador of #HMSwimEssentials.


H&M is set again on providing a wider, more affordable collection made for all, while also being thrilled to announce Salvador as an addition to the said campaign.

“We couldn’t think of any two better local ambassadors for this campaign, which we’re so excited to share. It’s a fresh pairing featuring two Filipinas who perfectly live out what this collection is all about: loving and owning yourself. Swim Essentials selected by Nadine and Maja has something for everyone—be it for lounging by the pool, styling yourself for pretty photos, or just having the perfect swim pieces in handy for a future island getaway.” remarked Sylvain Crouzat, Sales Manager of H&M Philippines.

Nadine Lustre and Maja Salvador for H&M Swim Essentials
Image: Nadine Lustre and Maja Salvador for H&M Swim Essentials

After the release of the campaign, Maja Salvador took to social media to also post the video of the campaign and revealed that her relationship with the international brand was supposedly last year but didn't work because of her conflicting schedule. However, she undergoes a diet as preparation not just for the campaign but also for herself. Good thing, her schedule was fixed last minute and since she was prepared, the campaign was push through.

"Yung relationship ko with H&M supposedly last year pa but it didn’t push through. This year napag usapan ulit but meron chance na hindi matuloy ulit because of a conflicting commitment. Nevertheless, nag prepare na rin ako and diet not just for the campaign but also for myself. Thankfully naayos schedule ko last minute and since prepared naman ako, go na! at ito na yun! hopefully magustuhan din ng lahat 😊 So happy to finally be a part of the H&M Family and to work with @nadine 💕but it didn’t push through."



The two-star endorsers are seen in the best show of swimwear pieces—two-piece suits, sexy one-piece swimwear, in various silhouettes perfect for any body type, and to those who simply are owning it. The campaign shot along the untouched beaches of San Vicente, Palawan.

See all the campaign photos of Nadine Lustre and Maja Salvador for #HMSwimEssentials below.

(Image credit to H&M)

Nadine Lustre for 2020 H&M Swim Essentials

Nadine Lustre and Maja Salvador for H&M Swim Essentials

Maja Salvador for 2020 H&M Swim Essentials

Nadine Lustre and Maja Salvador for H&M Swim Essentials


With H&M's commitment to offering quality at the best price, you can get your hands on your favorite swim pieces from the collection for as low as PHP 499. Do not forget to pair them with accessories starting at PHP 199 for that overall swim look!

Swim Essentials selected by Nadine and Maja will be available in all H&M stores nationwide starting June 18.


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